Course Objectives:
At the end of the course, participants will be able to:
· Determine where and how their companies compete and identify competitive advantages that bring shareholder value
· Explain how macroeconomic conditions and industry-specific situations can affect a company's profitability and performance
· List the basic financial statement elements
· Analyze a company's ability to survive in the short and long term, and exercise business decisions that can improve their company's performance
· Apply cost concepts to make informed decisions that are strategically and financially appropriate for the company