عربي

Reputation Management & Strategic Communications

Course Outlines

OBJECTIVES

Objectives

By the end of the program, participants will be able to:

  • Accurately identify the strategic impact of communications on reputation.
  • Measure and map stakeholder perceptions, including social media sentiment.
  • Write a communications plan to defend and develop reputation.
  • Produce a clearly reasoned reputational defence plan and implement it.
  • Deliver business excellence for organizational reputation alignment.

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