Managing and Measuring Customer Satisfaction
مخططات الدورة
الاهداف
Learning Objectives: By the end of this course, participants will be able to:
- Apply Interview Techniques: Conduct effective customer needs interviews.
- Design Surveys: Create well-structured surveys to gather meaningful data.
- Identify Action Areas: Determine areas requiring action based on survey results.
- Link Satisfaction to ISO 9001: Connect customer satisfaction with ISO 9001 requirements.
- Critique Surveys: Evaluate the effectiveness of surveys.
- Write Reports: Produce decision-friendly reports on customer satisfaction.
- Prepare Satisfaction Plans: Develop a comprehensive customer satisfaction plan.
- Determine Measurement Timing: Decide when to measure customer satisfaction.
- Use Data for Improvement: Utilize data to enhance organizational performance and profitability.