Managing and Measuring Customer Satisfaction

مخططات الدورة

الاهداف

Learning Objectives: By the end of this course, participants will be able to:

  • Apply Interview Techniques: Conduct effective customer needs interviews.
  • Design Surveys: Create well-structured surveys to gather meaningful data.
  • Identify Action Areas: Determine areas requiring action based on survey results.
  • Link Satisfaction to ISO 9001: Connect customer satisfaction with ISO 9001 requirements.
  • Critique Surveys: Evaluate the effectiveness of surveys.
  • Write Reports: Produce decision-friendly reports on customer satisfaction.
  • Prepare Satisfaction Plans: Develop a comprehensive customer satisfaction plan.
  • Determine Measurement Timing: Decide when to measure customer satisfaction.
  • Use Data for Improvement: Utilize data to enhance organizational performance and profitability.

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