This course features original content and fresh thinking.
It presents a stimulating mix of creative experiments, compelling innovation examples, practical tools, and robust concepts.
The course is designed to help participants induce creativity, gain deep customer insights, and develop an appreciation for creating a compelling innovation strategy.
The practice and meaning of innovation
Signature characteristics of innovative organisations
Processes of service and product innovation
Different approaches for sourcing external ideas
Understanding how creative minds work
Key considerations and principles of creativity
A range of creativity tools
Learning from others
Approaches for gathering deep customer insights
Key considerations in appreciating and conveying customer value
Approaches for challenging business models and constructing innovation strategies
Approaches for stimulating and embedding innovation within the organisation