Course Objective :
This course will feature original content and fresh thinking.
It contains a stimulating mix of creative experiments, intriguing innovation examples, practical tools and robust concepts.
These will help you induce creativity, gain deep customer insights, and develop an appreciation for creating a compelling innovation strategy.
OUTLINE
Innovation in Practice
• The practice and meaning of innovation
• Signature characteristics of innovative organisations
• Processes of service and product innovation
• Different approaches for sourcing external ideas
Creativity in Action
• An understanding of how our creative minds work
• Key considerations and principles of creativity
• A range of creativity tools
Bringing Ideas to Life
• An appreciation of how we can learn from others
• A range of approaches for gathering deep customer insights
• Key consideration in appreciating and conveying customer value
Building an Innovative Organisation
• Approaches for challenging business models and constructing innovation strategies
• Approaches for stimulating and embedding innovation in your own organisation