Innovation and Creativity: the Key to Business Success

مخططات الدورة

الاهداف

Course Objectives
By the end of this training course, participants will be able to:

• Have a clear understanding of what innovation is and how to apply it.

• Complete several practical exercises using different techniques.

• Understand which techniques suit which problems.

• Harness the power of personal motivation.

Course Outline

1.
What is Innovation, Creativity, and Thinking Outside the Box, and Why Should We Use It?

• Gaining business advantage

• Saving costs

• Improving efficiencies

• It’s simple, fast, effective, and fun

2.
Who Really is Innovative and Creative?

• Artists

• Architects

• Songwriters

• Clerks

• Salespeople

• Managers

• Children

• Lunatics

3.
Why We Are Taught NOT to Be Creative

• Stopping your brain from “exploding”

• It’s too complicated … Oh no, it’s not!

• Because it’s not part of my job

4.
Why Should We Be Innovative

• Problems keep happening

• The competition is innovating

• Standing still is a slow death

• Because we can

5.
Different Techniques for Different Problems

• Business problems

• New product ideas

• Business advantage

• Business streamlining

• Everyday ordinary issues

6.
Practical Exercises

• Exercises using different techniques

• Individual and team activities

• Stretching your talents

7.
Generating a Shortlist of Ideas

• Techniques generate many ideas; choosing a shortlist can be challenging

• Methods to decide which ideas to investigate further

8.
Selecting the Best Idea for a Given Problem

• Making balanced decisions

• Avoiding wasted ideas

• Picking the idea with greatest impact and easiest implementation

9.
How to Encourage Your Company/Department to Be More Dynamic, Innovative, Creative, and Exciting

• When is the right time to innovate?

• Spreading the word

• What’s in it for me?