Branding and Communicating Effectively

Course Outlines

OBJECTIVES

Course objectives

Through its successful and innovative brand building course, the Institute aims to achieve the following goals:

·         Participants will learn the key parts of creative branding.
By generating brands and logos that achieve a real connection with customers, emphasis will be placed on the importance of generating creative concepts that generate real engagement and long-term loyalty.

·         They will identify the importance of building and developing an impactful brand.

·         They will learn to develop brands that generate long-term loyalty, through the use of emotions.

·         They will know the creative tools and techniques to generate original, high-impact brands.

·         They will have a greater ability to generate successful, marketable brands.

·         Increase the creative capacity of participants, in order to build new brands through the use and application of tools and techniques that encourage the process of lateral thinking.

·         Recognize the importance of marketing and advertising direction to generate impact images that enable the consumer to be captivated, persuaded and engaged, with the aim of conveying a message effectively.

·         Recognize the niche and its ground rules that will allow them to develop brands with a high potential for success.

·          Increase the creative capacity of participants, in order to build new brands through the use and application of tools and techniques that encourage the process of lateral thinking.