Advanced Strategic Planning

Course Outlines

OBJECTIVES

Course objectives

• Identify strategic planning issues in order to develop a unique competitive advantage

• Learn key analytical and conceptual approaches to expand your understanding of the marketplace

• Align your organization with your strategic planning goals by integrating strategy, objectives, metrics, and performance

• Identify evolving strategic patterns and generate ideas on how they can be applied to your organization

• Incorporate customer needs into your strategic planning

• Use a case study to examine the strategic planning process

• Recognize how the actions of customers, competitors, and your own company determine the outcomes in your markets

• Determine the best approach to effectively implement your strategic planning

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