Course objectives
• Identify strategic planning issues in order to develop a unique competitive advantage
• Learn key analytical and conceptual approaches to expand your understanding of the marketplace
• Align your organization with your strategic planning goals by integrating strategy, objectives, metrics, and performance
• Identify evolving strategic patterns and generate ideas on how they can be applied to your organization
• Incorporate customer needs into your strategic planning
• Use a case study to examine the strategic planning process
• Recognize how the actions of customers, competitors, and your own company determine the outcomes in your markets
• Determine the best approach to effectively implement your strategic planning