عربي

Public Relations and Media Strategy

Course Outlines

OBJECTIVES

Course Objectives

By the end of the programme, participants will be able to:

  • Understand Board Dynamics: Grasp the roles and functions of the board and build key relationships with board members.
  • Gain Board Buy-In: Develop strategies to secure support from the board for public relations initiatives.
  • Handle Governance Issues: Increase awareness of governance issues and how they impact PR strategies.
  • Evaluate PR Impact: Implement effective methods for evaluating and measuring PR strategies at the board level.

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